An idea is the start of a journey

explore.

Ideas should be holistically explored.

While great ideas are a starting point, there are many other things that should be investigated to help support those ideas. Things like:

• Will people or businesses find value in this idea?

  • Problem statement(s)

  • Ideal customer definition

• Does this idea work?

  • Prototyping

• Will the market support a business built on this idea?

  • Market analysis

  • Competitive analysis

  • Payback analysis