Make it work

create.

Now that you have a detailed vision of your product and how it’s going to be marketed, it’s time to make it a reality. Full engineering and marketing content creation can take a lot of effort, but it is what makes your idea become a reality. Make no mistake, this is a big part of the process and is typically broken into separate phases. It covers things like:

• How can this product be made at scale?

  • Design

  • Engineering

  • Manufacturing

• How will this product be sold?

  • Marketing execution

  • Sales and channel funneling

  • E-commerce, brick & mortar

• How will this product be supported?

  • Shipping and logistics

  • Customer success